Search Engine Optimization (SEO)

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Available in HD Todays Local Knowledge video tutorial is a two-parter (this is part 1 of 2) so be sure to catch the second half by watching here. This lesson shows you how to add a new blog post to your WordPress small business website while also optimizing your post for search engine optimization. Youll love this information if youre a small business owner who wants to generate more sales leads from search engines like Google. To accomplish this, youll want to pair frequent website updates with our search-engine savvy blog post formatting tips. Julian Seery Gude editor, LOCAL Na8ion www.localna8ion.com

www.problogger.net I get a lot of questions about when Google’s Page Rank will update. Here’s my response.

Joe Ford and Adam Henige discuss why they got into the search engine optimization, paid search management and web analytics business. Netvantage Marketing is a Michigan based company operating in Okemos, just East of Lansing, Michigan. netvantagemarketing.com

Thomas Owadenko, Founder and CEO of Videoagency, talks about Video Search Engine Optimization (VSEO) and why producing videos has become a vital element of any company’s e-marketing strategy.

Search Engine Optimization expert George Brown of www.all-about-training.com which will conduct both Search Engine Optimization as well as workshops on Social Network Marketing has add this old (6 years ago) vintage footage where he was speaking in front of a small group, 95 students asking them to keep their eyes on their values. It’s short only 3+ minutes.

Join Paula Gloria with internet guru, Hajnen Payson about search engine optimization for your website or blog as well as the importance of the sincere transparency and accountability driven internet community that can be developed on the internet. You can learn about Hajnan at trihon.com

Ever since the Google grand slam on affiliate marketing which basically paralyzes a lot of landing pages and their subsequent “commitment” to ensure that surfers and adwords advertisers have “good” experience using google by forcing up to 10x times the cost of per click (my personal experience is 16.18 per click), a lot of marketers is forced to relook at their marketing channel. In addition, there is this big sue against google for click fraud which google paid a small token somewhat in millions as settlement and after which they have been banning websites that are close to earning their first $100 which includes me. Google have been merciless in their position as attested by the number of complaints in adsense help forum.

Further verified by the latest book titled the death of adsense, it is time to relook at the method of revenue generation of websites. For newbies, the common terms are,

Impressions - The number of impressions is the number of times an ad is displayed.

CTR - Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions).

PPC - The pay-per-click is the amount you pay each time a user clicks on your ad

PPA - Pay per Acquisition or Cost per sales

PPM - Pay per thousand impressions

PPV - Pay per Visitor

Yahoo Publisher Network (YPN)

PPC. Saying is that YPN earning per click is up to 4x times that of Google Adsense but YPN click-through rate is much lower. It is still its better stage and is only available in US. But will certainly be my on A * list soon. (For US residents only now.)

Azoogle

PPA. Since 2000, online marketers have depended on the AzoogleAds? Network to deliver targeted and un-targeted customers from a variety of websites, search portals and newsletters. Ranked #1 by 30,000 media experts for 2004 and 2005 and looks promising. Percentage rate varies. Recommended.

Amazon Omakase

PPA. As an Amazon associate, you can now serve ads to your site based on the content on your pages. What’s more, this service is totally compatible with AdSense. Unlike other ad program, Amazon only pays you when some one buys usually at a percent between 4 to 8.5 which means rather huge if the user buys a thousand dollar plasma TV screen.

AdBrite

PPC or Flat-Rate. 2 type of ads available. Text Ads and Interstitial ads and is based on bidders getting your website. Free form text ads that give you more control over their appearance than AdSense. Also displayed with no “Ads by xxxxx” text. Excellent service. No exlusivity required.

Affiliate Sensor

PPA. This service automatically allows you to display ads from Click bank’s large member network. Click Bank is the Internet’s largest digital marketplace, where thousands of the web’s most popular products are sold every day. Some formatting issues when selecting certain ad sizes but overall cool. Recommended. Usually one sale is a minimum of $20.

Bidvertiser

PPC - Definitely one of the major players which will allows you to set your own price and advertisers or have everything automated, just like AdSense. $10 minimum payouts through PayPal. Recommended.

Clicksor

PPC, PPM, PPV. - Fixed rate for Advertisers. 70% profit share from displaying our contextual ads and able to earn up to 85% ad revenues for displaying your own ads under the affiliate programs. Additional 10% from the daily earning of Publishers referred. Check (min. payout: $50), or Paypal (min. payout: $20).Only seems to accept sites with a large amount of traffic, at least 50% of which must come from Canada, USA and UK. However, a search in google (ironic, isnt’t it) shows Clicksor being called as fraud, much like Google itself.

Commission Junction

PPA. Using CJ’s smart zones you can display rotating advertisements. Generally used for image ads rather than text ads and sells both physical and electronic products.

Direct Link Ads

Trying to be a competitor to Text Link Ads but is very confusing, not very user friendly and don’t really explain what they do or how they do it.

 

 

This article was written in a simple language so you can learn on how google is manipulating the pagerank. Pay attention.

 

Recently Google did a major PageRank update where a lot of sites were downgraded. Many experts believe this PageRank update was Google’s response to link selling - sites which sell links lost points in their PageRank.

 

Google measures all web pages on a scale of importance from 0 to 10, which is shown in a small green pixel bar on browsers carrying the Google Toolbar. PageRank is “supposedly” measured by the number of backlinks to your site.

 

Online democracy in action, a link is a vote for your site. The more votes you have the higher your site is ranked. At least that’s how it was supposed to work until a lot of high PR sites started selling links and put a monkey wrench into the whole system.

 

The latest update may be a smart move on Google’s part to curtail this practice; who’s going to buy a link from a PR2 or even a PR4 site? Besides this could be more than a warning that your site will go down even further if you continue to sell links.

 

Now this is more of a cosmetic change in PageRank than a real change in your true rankings in Google. Just because your PR goes down doesn’t mean your keyword rankings or traffic from Google also goes down.

 

I saw some of my sites go up, some stayed the same, but my major site took a big hit - falling from PR6 to PR4. This was more of a devastating blow than I expected mainly for psychological reasons than actual consequences. After years of building the best content you can muster and constantly getting quality one-way links, to see that PageRank drop was very disappointing and hits to the core of your online work.

 

Google sometimes just slap you at the face without any apparent reason. but lets keep it up.

 

I have been around for a while so I have experienced many Google Updates - anyone remember the Florida Update? I also keep my ears peeled to discussions of the latest updates in Webmasterworld and Stompernet, and I even read Matt Cutts when I get real nervous… so I knew not to panic just because of the sudden drop in PageRank.

 

I also knew what most of the SEO experts were saying was true because my major keywords stayed the same and my Google traffic actually went up. But that’s little comfort when you’re talking about Google; you immediately go into overdrive and try to figure out where you went wrong. What caused the drop - because whether PageRank is meaningless or not, you’re still going in the wrong direction.

 

I saw many of my competitors drop too, but many stayed the same and even a few increased in PageRank. What are they doing right; what am I doing wrong? I don’t sell links but does Google think I am selling links was my main concern? I even moved one external link from my main page to another part of my site, just in case Google is mistaking that as a paid link.

 

Welcome to webmaster’s paranoid hell! Well, i believe that every webmaster has becamed paranoid about google one day.

 

For SEO reasons I have very few external links on my main page. Can’t see why Google downgraded my main site. I have been at PR6 for years.

 

Herein lies my main beef, with Google you never really know where you stand; you are constantly walking on eggshells. No matter how good your content or your site is - one misstep and you could be in the doghouse. All your hard work can be taken away in a heartbeat.

 

It wouldn’t matter so much if it was one of the other two major search engines downgrading your site but this is Google.

 

Free organic traffic from Google is vital to any online site or business. I would take traffic from Google over any other source of traffic on the web, except for traffic coming from my articles on other sites, and even that traffic probably originated from a search in Google.

 

Google and Google PageRank have always been important to me - that’s one of the reasons a sudden large drop causes so much concern. There’s another important reason Google PageRank is important to me.

 

Most SEO experts mistakenly believe PageRank is meaningless because Google is not giving us the true ranking of any site or revealing all the backlinks, which is supposedly one of the major factors in how Google ranks sites. While this fact is obviously true, it has caused many to jump to another conclusion.

 

Because Google is not giving us the real ranking, many webmasters have dismissed PageRank as a vital element in their sites. Don’t make the same mistake.

 

Google PageRank is extremely important if you’re doing business on the web. The higher PR you have, the better. But it has nothing to do with keyword rankings or first page SERPs.

 

What many SEO experts fail to realize (not really their business) is the whole “perceived” value of PageRank.

 

Google, hate it or love it, has become the most respected company on the web in the eyes of the majority of the web’s users. It carries enormous weight and prestige. The “perceived” value of a high PR7 or PR8 is extremely valuable.

 

We are not talking about link selling; we are talking about how a perspective business partner or customer will treat your site or business.

 

Say you have two identical sites you want to do business with online and you discover one is a Google PR2 site and the other is a Google PR8 site - which one would you choose to do business with? Honestly?

 

From first-hand experience, I know any online company or marketer will get more business offers and be offered more partnerships/joint ventures if you have a high Google PR site than a low one. It will make a difference to your bottom line.

 

PageRank is important. PageRank has meaning. Even if it has little bearing on your SERPs rankings or Google traffic, PageRank can greatly influence the success of your online site or venture. Don’t ignore or dismiss PageRank as a meaningless relic that didn’t quite work out as Google had planned for it in the first place.

 

High PageRank will always be valuable.

 

The day Google gives its own site a PageRank of PR1 or PR2 instead of the current PR10 - that’s the day you can dismiss PageRank as truly meaningless.

These guys are starting a new SEO and small business marketing company that will be revealed next month, but here we discuss the state of search engine marketing with the founder George Revutsky of www.mynextcustomer.com