Search Engine Optimization (SEO)

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How to create your business online as a success is all about leveraging the search engines. Google, MSN, Yahoo! are the three largest and should be your main focus. While your website is for users such as yourself, you also want to create the web pages for the search engines. There is a unique balance that gets played when developing web pages for better search engine rankings. The balance is making sure it is easily navigable for humans as well as search engine spiders.

A good point is always having a easy navigation bar either on the top left or right of your website that is consistent. Another good tip is having a heading for those navigation bars and making sure that seven links are not below or above those navigation headings. For example, the heading should be bolded and then have no more than seven links below or above.

If there’s too much information for the human eye, they will get distracted and leave the site. Make your navigation bars very simple for users. The faster they can see information in their view, the faster they will click and get to a deeper part of your web page. Search engine optimization includes all of the following. It includes key word research to find out what your customers are looking for and how they say the words about the products or services that you are selling.

It also includes on-site optimization. This is basically organizing your website so it is friendly and also user-friendly for Google as well as humans.

The last part is reports. Reports are effective ways to see what is going on with the website and make the needed changes.

And the most important part for search engine ranking is really the off-site or link building campaign.

Link building is a process of either developing great confidence to bring links in from other websites or simply going out and building many websites and gathering links from those. The trick with link building is making sure the content is excellent and also is helpful to your target market. Now with the social web 2.0 networking available, there is so much opportunity to gain qualified and theme related links. In the linking game, to improve search engine rankings, you simply need powerful, theme related websites to point links back to yours.

Link building is the most crucial part of organizing your SEO services. The professional search engine optimization companies are really focused on building excellent links to your website. Link building services will create a far better traffic rate to your website. Although the method is very strenuous, it does take some time. Things will not happen overnight. Search engine optimization companies do take time because they do not own the search engines. Their main job is to work with the search engine and abide by their rules. Ethical search engine optimization techniques for link building includes getting powerful links from websites that are themed related to yours. Do not spam and try to get away with spamming methods. These methods over time will be caught. If you do happen to use Black Hat SEO techniques, be sure they are not pointing or set up for your main money site. Use demo site or nonsense site to do testing.

In a strong link building campaign, be sure that you have theme related anchor text that comes to your site from qualified websites. The best way to build links in today’s market is using Web 2.0 methods. These Web 2.0 methods, such as Safebook, YouTube, and other social networking sites, involve getting to know users and communicating online with them. This year and this generation involves user-generated content. Everyone on the Internet can optimize their own website and can build great relationships with other websites by using Web 2.0 methods. Excellent techniques involve the social bookmarking sites, these websites are bookmarking sites for everyone to see. By having a powerful website and then bookmarking it, you are actually telling all your social network that this site is relevant. This opens up a new opportunity to allow people to link to that web page. Social bookmarking is very powerful, although most social bookmarking sites do not have page rank, which is not going to give you too much link love. This strategy is an effective way to improve search engine rank for your website.

But, it will open the door for other people to see the page and send links or traffic to the web page. If you are looking for straight links, develop excellent content and distribute them to the article directories. Article marketing is the best for improving search engine rankings.

In order to have an effective search engine optimization campaign, you will need to optimize your website. In order to do this, you need to look inside the code of the site as well as the links on the site. Web optimization includes on-site optimization and off-site optimization. This article will explain on-site optimization so you can improve your search engine ranking.

Search engine optimization is really about making sure your pages are easily readable by the search engine crawlers. If search engine callers cannot go through the website and get to each of your pages, then your website or web page will not rank. It is important to use key words and heading tags for on-site optimization. The heading tags should have key words inside them and they should be towards the front of the heading. The paragraph below the heading tags must also have similar key words. Google is now using synonyms as key words as well. This means you should use key words inside your content but also synonyms of those key words. This goes said by Google itself.

For example. If there is a website with Tiger Woods in the content, then this web page is automatically placed in a theme related topic of golf.

So, when developing content for on-site optimization, do not only use specific same old key words. Be sure to use synonyms, as this will improve ranking and Google link love. On-site optimization also includes using no follow tags. And the last part of on-site optimization is linking structure within the site. No follow tags is really about using a code snippet that Google gives you.

The no follow tag tells Google that when having a link point to another page that this link should not pass any page ranks to that page. This is an effective way to promote pages that are very important in your money makers. It also is an effective way to not have page ranked to nonsense pages on your site that will not create any conversions or sale. Since you want to make money online, it is important that your money pages have a lot of page rank and rank at the top of the search engine. Some Florida SEO companies specialize in creating web 2.0 marketing madness, while others are still working on submitting to thousands of search engines. This is interesting because how many search engines do you use, about 3? Yep, so why submit to thousands?

The tips listed below are the basis for any good organic SEO campaign and can be utilized by any webmaster as the basis for optimizing their website.

1) Keyword Research

Choosing the right keywords is the most important factor in the success of your SEO campaign. Finding the keyword phrases that people are actually typing into the search engines to find your website’s product or services is job number one. Don’t just trust what you think people are typing in but utilize a keyword research tool to find out what the most searched for keywords are for your websites content and target those phrases.

2) Add Relevant Keywords to the Title Tag

Once you have completed your keyword research you will need to place your relevant keywords into the

Title section of your Web page.

3) Use Heading tags.

Proper use of the heading tags will enhance the use of your keywords. At the beginning of your Web page, include an H1 header tag that uses the keywords you have chosen to use in your page title. This is not only good for search engines but is good for letting your visitors know what the page they are viewing is about.

4) Place your keywords throughout the pages content.

Once you have found your keywords and placed them in your Title tag and H1 tag, the next step is to add them to the main body content of your Web page where appropriate.

5) Use ALT tags for your images.

ALT tags when used with images provide a description of the what the image is in the event that the image doesn’t load for some reason and provides a description for users that browse the Internet using text to speech programs.

ALT tags are also read by the major search engines to help them determine what a Web page is about and provides an extra spot to use your targeted keywords to gain recognition in the major search engines.

6) Use text links for your navigation menu.

Where possible use text links for your navigation bar as search engines have an easier time following text links than menus created with graphic or Javascript menus and include your keywords in your text link menu.

If you have used images or JavaScript for your navigation menu include a text link in the footer section of your Web page’s that point to a site map page so search engines will still be able to easily find all your content.

7) Implement a site map page.

A site map page is a page that can be used to help search engines a secondary route to navigate through your site by containing text links that point to all the pages of your website.

If you have a large website then adding text links to your site map isn’t feasible for every page so adding text links to the most important parts of your site will still allow Google to crawl your site. If you have a large site, consider submitting a site map file to the major search engines to allow them to access all your content.

Add keywords to your URL’s and file names.

When creating a Web page try to fit in the keywords you are going to target for that page into the file name so your keywords will show up in the URL of the Web page. Adding keywords to your website’s URL’s will help search engines and visitors understand what your pages are about.

Instead of calling a page “/article#105.html” try to give it a bit more of a descriptive file name that includes the keywords you are targeting if the page is about golf putters then a file name such as “great-golf-putters.html” will have a much better chance of being ranked in the search engines than the first example that merely uses “article#105.html” which isn’t very descriptive to visitors or search engines.

As a quick example of how important it is to include your keywords in your Web page’s URL’s do a quick search on Google for any keyword term and you will see that almost all of the websites on the first page have included their keywords in their Web page’s file names so their keywords show up in their websites URL’s. This should give you a good indication of how important it is to include relevant keywords in your Web pages file names.

9) Acquire backlink’s for your website.

Acquiring backlink’s to your site once you have finished your on-site optimization will be your next goal. What you will need to do is find relevant sites that fit with the overall theme of your site and ask that website if they will give a backlink to your website.

Essentially the more links you have pointing to your site the higher recognition Google will give to your site. Google feels that each link coming to a website is a vote in support of that particular website and the more links a certain website has the higher Google will rank it in its search results over a competing website that has little or no links pointing at it.

Not all links are created equal though. If you get links from website’s that have been around for along time and have a lot of backlink’s themselves than Google will treat these links as meaning more than a backlink that comes from a website that has very few backlink’s and hasn’t been around on the Internet very long.

That’s why its important to get links from well established website’s like the DMOZ the Open Directory Project which Google uses to build its own directory listings from and Yahoo! Directory which has been around for a very long time. One link from either of these two directories will count a lot more than acquiring thousands of links from sites that have little to no backlink’s coming to the them.

If you can acquire one-way backlinks to your website without having to give a reciprical link in return then the search engines will give more weight to these links then they will to a simple exchange of links between two websites. Directories are a great source of acquiring one-way links to your website.

Getting backlink’s to your site is a time consuming and often tedious process but if you stick with it you will start to see the benefits for your website as your website climbs up in the search engines results.

10) Include your keywords in your links anchor text.

Anchor text refers to the visible text portion of a link. The major search engines places great emphasis on a links anchor text and it is a very important part of the major search engines ranking algorithms to give relevance to what is written in the anchor text of a link as it helps search engines and visitors figure out what the page being linked to is about.

So the next time you are linking to a page on your website, use a descriptive keyword that is also being targeted on the page that is being linked to. This will help your ranking in the major search engines for that particular keyword phrase and will also help your visitors figure out before they click on your link what your page will be about.

Conclusion:

As you can see the basis for any good SEO campaign is good keyword research and where you use those keywords on your Web page. The other part of a good SEO campaign is acquiring links back to your site from other website’s on the Internet.

It’s getting tougher and tougher to rank in search engines for certain keyphrases. In one sense this is good news: it means that when you plug a keyphrase into Google it means that you won’t get a garbage site. Google doesn’t toughen up its algorithm for calculating page rank just to make site owners suffer: it’s about quality control. This being said, there are news ways to improve your site’s page rank to help you site adapt to the Web 2.0 environment and beyond.

As Google updates its policies, certain practices have become outdated: such as article marketing. It used to be that you could upload the same article to a slew of article directories - either manually or using an article submission service - and you could build up hundreds of inbound links when the article went into syndication. Now Google will discard all of the duplicates and keep one: not even necessarily the one with the highest page rank. This can still bring in traffic from different article sites, but it cannot improve page rank.

Blog commenting is another one that has lost some of its usefulness. A lot of new site owners have never heard of the concept of nofollow. The nofollow tag is a tag put on links that looks like rel=”nofollow” tag. So the code would end up looking like: < a onClick=”javascript:pageTracker._trackPageview(’/outgoing/article_exit_link’);” href=”http://www.yoursite.com” target=” rel=”nofollow” >. What this will do is ensure that Google spiders will not follow the link to your site: i.e. it will not affect page rank. Again, the link can improve traffic, but not your page rank.

Better Methods to Increase Page Rank

With these common pitfalls out of the way, what are some good ways to improve page rank given Google’s new criteria.

1. Identify Nofollow links. Firefox, for example, has a dofollow plugin that will reveal which links on a site are dofollow or nofollow (blue for dofollow, red for nofollow). This is a good way to test a site’s comment section. There are also dofollow directories, which link sites that have nofollow deactivated.

2. Write unique article content. It may be difficult to write ten different posts about the same topic, but it’s recommended. You can then upload ten different articles to ten different article sites. Ten quality backlinks is much better than one. More time put in = more page rank value.

3. On your blog, don’t just write basic information that may be covered elsewhere. Write topically: these are the articles that are the most likely to go viral. People like new news, not a new version on an old topic - however well-written it might be.

4. Get yourself the Google Adwords tool to determine the most marketable keywords in your niche: put these keywords in a title tag and content, without overdoing it. These older SEO tactics still work. You’d be surprised just how many sites still have a title that include a number, not the title of the post.

5. Register with Google Webmaster tools: it will reveal any problems with your HTML code, such as broken links. It will also help with faster spidering of your site.

6. Become a social networker. One thing that is overlooked about social networks is their page rank. It’s not just about traffic from the network. Your Digg link could rank very highly for an important title and post - well before your own site. The more social networks you belong to, the more chance one of those results will show up in SERPs. These links will also improve the page rank of internal pages of your URL - very important to overall page rank health.

7. Become an avid forum poster. Just having a link to your site in your forum profile and signature is helpful - but the more active you are in the forums, the more page rank strength you will send to your profile. Forum signatures are also great for traffic. See tip #1 for revealing which forums use nofollow or dofollow links.

8. Manually add your site to directories. It’s tedious but it’s still important for your page rank. Don’t rely on automated systems because a barrage of site directory links all at once can get you red-flagged by Google. Also, important: write different keywords and site descriptions before submitting your site. If you use the same description over and over this can be seen as duplicate content.

Finally, you should have a plan for all of the above strategies. Even if you have a modest goal of only five new links a day: through comments, directories (there are thousands of potential directories), forum posts, and so on, this will build up over time. By the time of the next Google page rank update, which occurs every three months or so, you will see positive results of your public page rank climbing higher.

A couple of years ago, getting ranked really well in the search engines was a pretty easy task. I’m talking rankings in the top 10 for almost any keyword phrase you wanted.

All it took was a little research and effort, and within about a month or so, you could find your website listed in the top 10 rankings for just about any term you could want.

But, times have changed and it’s getting really difficult to get good rankings for all but the least used keyword phrases.

I know people are now teaching others to use what are called “long-tail” keyword phrases, but let’s face it– what good is it going to really do your website to be ranked #1 for a phrase like “why does my dog get fleas and how do I get rid of them?” if it’s only searched for once a year?

Why The New Search Algorithms Came About…

It wasn’t to long ago when you could simply trade links with other “like-minded” websites and webmasters, and this would really help your websites rankings.

Problem is– so many people started using very poor linking scripts, and everyone’s link directories all started looking the same. It got so bad in fact, that these scripts would even do automatic links between websites who were using the same linking script!

After you start getting 3 million websites all linking together, and linking to the exact same things and websites, well it can really kill the results in the search engines, so something had to change.

What Really Matters In Backlinks Today?

After much testing and research, what seems to make the biggest impact in your sites rankings today is what are called “One-Way” backlinks.

These are simply links that are pointing to your website without any returning links pointing back from your website to the other website.

Another very important thing about backlinking that seems to really help is making sure that the linked text pointing to your website DOES NOT always use the exact same keyword phrase for every backlink!

In other words, if your main keyword phrase you like to have pointing to your website from other websites is “dog behavior training”, DO NOT use that keyword phrase all of the time, otherwise it can be looked on as spamming by the search engines.

It’s better to use a 60%, 30%, 10% strategy for backlinked keyword phrases. For example, you might use “dog behavior training” 60% of the time, “dog obedience training” 30% of the time, and “stop dog chewing” only 10% of the time.

This way, you won’t have a problem of being dropped from a search engines index for spamming reasons.

Summary: Today, it’s best to have a combination of links pointing to your websites, with One-Way Backlinks being the most important.

Use a 60%, 30%, 10% keyword phrase backlink strategy to get the best performance from your efforts.

Now get out there and start hunting down websites that will give you one-way backlinks, and watch your rankings start to climb again!

If you are an internet marketing novice, you are probably facing the seemingly impossible and somewhat daunting task of trying to get your site listed on the first page of the search engines. You probably have no idea how to improve your ranking. For the purposes of this discussion, we will outline the procedures you should follow to climb steadily to the top of the search engines, while still making sure that you attract qualified traffic that will actually be receptive to the products or services that your website offers.

The first thing you need to understand is that your search engine ranking will not improve overnight. There are quite a few charlatans in cyberspace who work as Search Engine Optimization (SEO) consultants. They will charge you an arm and a leg for their services, sometimes as much as $2,000 per month or more. They often make dubious claims that they can get you ranked on the first page of the search engines within a few months, and if not, they will kindly refund your money.

However, there is a catch. Once you pay the initial deposit and the SEO company begins working on your website, they will often optimize your website in such a manner so that you will be able to quickly rise to the top of the rankings for a keyword that is either not significant or will not attract any real traffic to your website.

For example, if your website provides auto insurance quotes, any SEO consultant knows that it will be impossible to expediently get your website ranked on the first page of Google for a highly competitive phrase such as AUTO INSURANCE QUOTES. So, instead, they will pick a variation of that phrase, such as AUTO INSURANCE QUOTES FAST, for which there is no competition, and you will quickly rise to the top. The only problem is no one will ever actually use that precise phrase when searching for auto insurance quotes, so even though the SEO company delivered on its promise to improve your ranking, you will still not get any visitors to your website because you will be ranked high for a keyword that no one will ever use when searching for auto insurance quotes.

So, you need to use a different approach if you want to not only improve your ranking, but also attract qualified traffic to your website. The first thing you need to do is optimize your website for the keywords or phrases that people actually use when searching for products or services related to what you offer. For example, if you sell vitamins, you would want to improve your ranking for the phrases BUY VITAMINS or BUY VITAMINS ONLINE. To optimize your website for your chosen keywords, you should either hire a web designer that has experience optimizing websites, or you should purchase search engine optimization software that will show you how to tweak your website and how to change your HTML code so that your site is properly optimized. You should also try to have a decent amount of free content on your website that relates to the keywords or phrases for which you want to be ranked higher.

The next step is to submit your site to the search engines, if you have not already done so. It seems silly to mention this considering that we are talking about search engines anyway, but some people actually forget to submit their website to the engines, or only submit their site to a couple of search engines and then quit. There are hundreds of legitimate search engines and directories in cyberspace, and you should submit to all them. I recommend that you look for search engine submission companies on Google and pick one that charges a small monthly fee to submit your site to the search engines once per month.

The last step, and probably the most important component of getting ranked higher on the search engines, is increasing your link popularity. The more websites that are linking to your site, the higher your ranking will be. To increase your link popularity, you will need to submit your website to link exchange directories so that you can swap links with other websites (they will link to you if you agree to link to them). Also, you can write articles and submit them to article submission directories. At the bottom of each article you write, you are allowed to include a link to your website. As the articles you write are put into circulation and are published on other websites, your link popularity will increase.

If you employ each of the strategies outlined in this article, you should be able to improve your search engine ranking while at the same time garnering the kind of traffic that you want. No website can improve its ranking overnight, but if you are persistent, your efforts will be rewarded in the long run.

Tired of seeing your website fail to climb in the search engines? For many, earning that high ranking can be a real challenge. Here are a few quick and simple steps to get you going.

1) Think about your search terms, or key words, and add them to your web pages. What words and phrases is the user most likely to use when searching for your site? Brainstorming as well as using some computer friendly tools like WordTracker and Overture Keyword Selector Tool can help you find the best words for your web site.

2) Add the keywords to your meta tags, making sure that they are the rights tags for your site. If you want your page to get indexed properly, you’ll want to select the name and placement of your header tags with care. You may also want to research H1, H2, and H3 tags.

3) Place correct ALT tags on all of your images. ALT tags are the only way your images can be seen by the search engine. It is said that Google indexes the text given in all ALT image tags. Be careful, however, not to flood the tags with key words as the images will appear as spam.

4) Don’t forget to include a site map for your website. Indexing comes easier if your webpage has one, plus it will help users navigate your site better.

5) Perform a search for your website in search engines. If you’re still not there, you can always submit your website manually to each search engine. However, some charge for the submission, and there is sometimes a pending time before it’s submitted. Just be patient.

6) Research Search Engine Optimization (SEO). There are hundreds of different ideas and opinions for increasing your search engine rating. It’s never too soon or a bad time to research the industry. One day you may find exactly what your website needs to make it to the top.