How To Create An Ow.ly Profile
To create an ow.ly profile all you need to do is link a Twitter account to your Hootsuite account.
Many people have this problem when they try upload an image and receive the “Please select an Owly profile before uploading” error. Linking your Twitter account fixes this.
I covered linking Twitter and Hootsuite together to create an Ow.ly profile when I discovered the issue and fix. That is in my post about Hootsuite adding Google Plus page posting & managing features.