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Did you know that faster sites get more conversions, page speed is a ranking factor and that users on Mobile expect pages to be as fast, or faster, than on their computers at home?

Try the beta PageSpeed tool

Split Testing With Cohorts.js To Convert More Traffic Into Leads

By setting up some simple tests and looking at the results you could be getting more leads, downloads and signups on your site. It’s as easy as comparing A against B and reporting the results. If you run meaningful tests you’ll get …

written by William Patton on May 27, 2014 in Analytics with no comments

Fix Your Landing Pages’ Call To Action

I’ve looked at a lot of Analytics reports over the years and the one thing I can guarantee to see every time I look at a new profile is that the top pages aren’t actually going to be the top pages …

written by William Patton on January 3, 2014 in Analytics with no comments

Ways to Improve your Landing Pages

This post about improving your landing pages is a part of my new 10 minute SEO series. I aim to give you some SEO tasks that you can do in 10 minutes or less to help improve your site’s rankings and …

written by William Patton on February 26, 2013 in 10 Minute SEO with no comments

graph showing that 70% of seach terms are 3 or more words long

The Importance of Long-Tail Keywords

Long-tail keywords are important for everyone. Long-tail search is how most people find what they are looking. They normally know what it is and that means that it’s highly targeted traffic likely to convert.

written by William Patton on January 24, 2013 in Case Study with no comments

Creating Advanced Segments Using Dimension Keywords

Find the Questions your Readers Ask With an Advanced Segment

Do you answer the questions that your readers ask? If you don’t already answer them then you should be. Everybody has questions they don’t know the answer to and they often turn to Google and ask – hoping someone can …

written by William Patton on January 4, 2013 in Analytics with 2 comments

Build the path to goal completion and encourage others to walk along it

Publishers, writers and content marketers all want to do one thing. Get what they have to offer in front of someone who’s interested in it – and then have them engage with the content and ultimately take action upon it. …

written by William Patton on December 4, 2012 in Blogging with no comments

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